Powder Me Green

Where else would you find a haven for all things green and luxurious but California’s own neighborhood full of innovative ideas and creativity, Venice Beach. Celebrity make-up artist Renata Helfman opened her dream of offering clean and green cosmetics through the storefront doors of, Vert.

Vert is a one-stop eco-shopping destination specializing in sophisticated high-end eco-friendly products collected by Helfman from all around the world. Josie Maran Cosmetics, Arcona, L’Artisan Parfumeur, Naturopathica, Nuxe, Red Flower and Me & Ro are just some of the luxe and chemical free beauty products found at Vert. Helfman also offers customers personal make-up seminars and workshops on proper skin care to help provide guidance and education on overall green living (www.vertlosangeles.com). A few Vert devotees include Molly Sims and Jennifer Jason Leigh. What shade is your foundation today?

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